MOLINO CASILLO
RETAIL PROJECT
Molino Casillo, the Group’s first proprietary brand dedicated to large-scale distribution, consists of a range of specific products for every need: five different ranges of flour and semolina made with 100% Italian wheat and other cereals. A far-reaching and composite communication plan is the tool we use to introduce our brand to the kitchens of everyone who is looking for excellence. Press, social media, web and TV - through a series of commercials starring Luca Argentero - are the channels we use to promote a brand made of skill and passion.
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